A covert operation to reduce underage alcohol use has now been revealed. Posters featuring three brightly-coloured characters, Quirky, Daring and Funny, have been appearing in Portland, Heywood and Casterton over recent weeks, sparking curiosity as to their origins.

The campaign sends a positive message to young people under 18 to believe in themselves – You’re Enough to have fun and fun to be around without drinking. The other tagline ‘Not drinking is fine’ challenges a community culture of alcohol being part of every event, celebration and commiseration.

The campaign was developed by the PCP, Glenelg Shire Council, Victoria Police, Portland District Health, the Glenelg Southern Grampians LLEN and Glenelg Beyond the Bell. We worked with RMIT University students to develop a new message supported by a playful and vibrant set of artworks.

For further information contact Rowena Wylie, M: 0419 143 652, E: Rowena.wylie@wdhs.net

You’re Enough – underage alcohol message revealed